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Chinas heavy truck accessories industrialization of new ideas |
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Through the accessories industry, to serve the community of users and the vehicle, China succeeded in heavy truck dealers and users feel that this new "rules of the game" for the attractiveness of a heavy truck in China's vehicle market share has been achieved 22 percent of the enterprises, people used to stare at the target and sales of their products, this is what it is not too much, but, why not do another perspective on a different look at it »
In the past few years, China's heavy truck business to a large extent from the impact of self-transformation in the ability It now appears that such changes not only in constantly pushing the new product design process, even in the after-sales service system to Renewal.
On the 13th of this month, China's heavy truck accessories relatives Beijing Dingxing Wang industry sales center opened, and since 2006 it is this heavy truck accessories manufacturers promote the industrialization of policy, completed the first 19 regional distribution centers.
In the area of heavy trucks, after-sales service in the future on the importance of competition has been discussed is no longer required, however, there are still many users kept complaining about lack of services is still perfect - on various parts of the false propaganda of confusion Consumer audio-visual, users spend to purchase a high quality but the Commissioner of counterfeit accessories, the repair of vehicles led to the worse, reliability and attendance become more and more to be desired.
It is a terrible problem, but it seems that not all of the heavy truck companies are able to come up with effective solutions.
This causes a lot of them might be: It is not the lack of corporate response, but lack the courage to change. When a large area of the profit cake accessories before us, the more people consider is how to ensure that the interests of the developed under the premise of "cutting method", no power at all to find the user's point of view of the alternative method.
However, in 2006 China's heavy truck accessories to the industrialization of ideas but the accessories market with a re-imagination, the company far beyond the acceptable to the general business areas - it would rather give up parts suppliers in the area of most profit And commitment to customers and provide better services, which opens the industry to a new operating accessories ideas.
This is the core idea - to maximize profits will give relatives of the franchise network accessories, support, and help the franchise outlets to expand their loved ones accessories, to provide consumers with the quality and cheap accessories, thus boosting the whole Car market development. The franchise network by the Chinese heavy truck company truck accessories of the unified construction and management from the Department of accessories, regional sales center, to counter the franchise store franchise, and then directly to consumers, a flat structure, referred to Beijing before Dingxing Wang Yip is the regional sales center in one.
Accessories franchise outlets get their loved ones are being complementary to the Chinese heavy truck loading with the original pieces, the completion of the network means that China's heavy truck accessories services sector front, moved to closer to the user's service provider there Obviously, this is an improvement on the service.
This progress is not only China's heavy truck vehicle enable users to easily purchase original pieces of loading and loading more easily distinguish between original pieces, pieces of plants into the accessories market and the unqualified support of, but also because of their reliable, Safety mode of operation accessories vendors to bring a stable income.
In fact, in two years, China's heavy truck accessories of the number of franchised outlets from the initial formation of the dozen or so of development throughout the country to 739, including regional sales center has officially opened the 19, and relatives accessories sales From the 2006 level of 170 million yuan last year to 4.9 billion monthly sales of accessories also increased from the current development of dozens of million yuan over 7000.
In a recent "Automotive Business Review," an interview with China's heavy truck Truck Corp. Yan Wenjun, general manager of accessories not only for this year sales of 10 billion confidence in the goals, also plans to regional distribution centers in the last 15 on the basis of An additional 15.
This new trend in the boost phase, in addition to China's heavy truck full forward, there are those in the accessories industry in the process of dealers who have tasted the sweetness - To ensure that emergency dealers do have money, the heavy truck developed The combination of Fan Li, for freight and to encourage a planned orders and other business policies and pricing systems.
China's heavy truck accessories in the industry before the scattered parts of the confusion and mixed although the market can reap higher than it is now perhaps the single profit, can not scale, and now, despite China's heavy truck accessories service system challenges of the retail terminal Access to the single greatest profit potential, but was stable and the scale of sales than before the operation more secure, small profits but quick turnover has become China's heavy truck franchised dealer network to get rich by the respected Collection. This is not difficult to understand why China's heavy truck accessories services only for two years, has already begun to significant results.
From the current service, to meet user demand and achieve high quality service, not a strong accessories supply security system is very difficult to achieve, it is obvious, who will be accessories for an effective integration of services Platform, who will in future market competition with the great voice.
Through the accessories industry, social services to the vehicle, service users, the Chinese are successful in heavy truck dealers and users feel that this new "rules of the game," the appeal, which rules that China's heavy truck this Veteran's heavy truck manufacturer has clearly "invasion" to the core services for users zone. |
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